The average person spends 144 minutes on social media every day. It’s no surprise that companies want to cash in on the power of global networks. But with so many channels, what’s the best way for businesses to manage their social media accounts?
Hootsuite has long been a popular choice of brand managers and marketers alike. With more than 18 million customers, it’s one of the world’s leading social media management tools. However, it’s not the only one out there.
If you’re looking for Hootsuite alternatives, you’re in the right place. In this review, we’ve compared 15 Hootsuite competitors to help you discover the right tool to boost your social media presence.
Sendible positions itself as an all-in-one social media management platform tailored for agencies, marketers, and brand managers who want to amplify their brand stories.
While Hootsuite users can see all of their incoming messages as individual streams and in columns, Sendible takes on the approach of a unified social inbox. It bundles all of the received mentions and messages in one place. The app prioritizes audience engagement so that you can action the most important comments first before tackling the rest.
Additionally, for those Hootsuite users that prefer exploring individual streams, Sendible also provides real-time comments and activity as separate views for each profile.
Sendible vs Hootsuite what’s the difference?
Smart posts: The ability to customise your social media posts per platform, including tagging other brands, using the best hashtags, and optimising your images for each profile in one view.
More content curation options: In addition to RSS feeds, you can browse through Sendible’s topic suggestions or set up custom Google Alerts to keep on top of industry news.
More affordable: This is especially the case if you need to create content libraries to store canned responses, most-used hashtags, or posts you want to re-purpose in the future. (Hootsuite offers this on the Business plan which is $599/month versus Sendible’s Growth plan which is $199/month.)
Is Sendible right for you?
There are a lot of similarities between the two, so it depends on the number of profiles you manage, your budget, and your requirements.
One of the drawbacks of Sendible is less ads functionality as you can only monitor and reply to comments on Facebook ads, compared to Hootsuite where you can boost posts. However, you get more integrations and content creation options.
Sendible’s plans start from $29 per month, which will give you two extra profiles than Hootsuite’s plan at the same price.
HeyOrca! is an all-in-one social media calendar. With its promise of an end to messy client spreadsheets, this platform caters to agencies balancing numerous customer accounts.
While Hootsuite can be great for internal teams, it’s not particularly client-facing. Its Enterprise and Business plans enable people to approve posts from within their team, but there are few options for gaining approval from external clients.
For HeyOrca!, client approval is a vital part of its offering. It allows you to share content with your clients and receive feedback from within the platform.
HeyOrca!’s interface is an interactive calendar where you can draft, schedule, and publish content. It enables you to visualise which posts have gained approval.
Each post that you work on allows you to share an accurate mockup with your team and your clients. Each mockup also includes a comment section that makes the free exchange of feedback and ideas possible. Creating a streamlined workflow where everybody is in the know of what’s happening.
They also just recently released a few new cool features:
Facebook mobile post previews–allows you to see where words get cut off on mobile devices to ensure posts look good on both mobile and desktop devices.
Instagram grid preview–see exactly how scheduled posts will look on a brand’s Instagram Grid and drag-and-drop posts to achieve a stylish aesthetic.
Default posting times–set default posting times for each social platform in a calendar to save even more time when scheduling posts.
HeyOrca! vs Hootsuite what’s the difference?
More users and profiles: HeyOrca! offers unlimited users and social media profiles. Depending on the plan, Hootsuite supports 1-10+ users and 10-50+ profiles.
Dedicated customer support: Every HeyOrca! customer gets a personal customer experience representative.
Separate client calendars: As HeyOrca! caters to social media agencies, it offers individual calendars to keep track of each customer’s accounts.
Is HeyOrca! right for you?
People who use this Hootsuite alternative find very few things to comment negatively on if any. The few things reviewers have negatively commented on are the occasional glitches that can unexpectedly delete posts and the lack of auto-post ability on some social media platforms. Other than that, HeyOrca is a solid and highly recommended Hootsuite alternative.
If you’re a B2B company, HeyOrca! could be a great Hootsuite alternative for you. It can be more expensive, as its prices start from $49 a month while Hootsuite’s most basic plan is $19.99. However, the higher pricing corresponds to the fact it’s for businesses with multiple clients.
With customers including Stanford University and Dove, SproutSocial wants to help businesses grow more robust relationships with their online community.
In contrast to Hootsuite’s multiple messaging columns, SproutSocial features a unified inbox that keeps your social media messages in a single stream. The inbox makes it easier for you to track conversations and engage with your audience.
SproutSocial’s dashboard has features to benefit both in-house marketers and agencies. It enables users to delegate tasks and also allows you to add client logos to customize your analytics reports.
SproutSocial vs Hootsuite what’s the difference?
Audience discovery function: The SproutSocial platform identifies relevant accounts your brand might want to follow. The suggestions make it easier to discover potential ambassadors or partners.
Social CRM functionality: SproutSocial pulls data from your CRM when you reply to an account. It shows an overview of your previous interactions to promote consistency.
No duplication: When a member of your team replies to a message, it will show up with a green icon. It prevents users from sending duplicate responses.
Is SproutSocial right for you?
If you’re looking for Hootsuite competitors, SproutSocial stands out for its social CRM and audience discovery features. However, you will need to upgrade to a Premium Analytics account to access custom reports. SproutSocial plans start at $99 per user per month.
SocialBee is one of the more basic Hootsuite alternatives on this list. But if you’re looking for an affordable yet reliable tool to manage and analyze your social media posts, it could be a good choice.
With a focus on simplicity, SocialBee aims to help social media managers save time. Its user-friendly dashboard enables you to categorize your content according to its urgency. With this feature, you can easily save evergreen content to schedule again at a later date.
You can also use the SocialBee Hootsuite integration. Which allows you to post content to Pinterest, something SocialBee alone currently doesn’t support.
SociaBee vs Hootsuite what’s the difference?
More affordable: SocialBee’s most basic plan costs just $19, which is $10 less than Hootsuite’s cheapest option.
Integrations: As well as Hootsuite, SocialBee has integrated with platforms including Zapier, Bit.ly, and Pocket.
Concierge service: For an extra charge, SocialBee offers its customers a dedicated Social Media Bee to help boost their brand.
Is SocialBee right for you?
If you’re after straightforward Hootsuite competitors that will make it easier to schedule your content and track its performance, SocialBee could be a sound choice. Although it doesn’t offer the same features as many other Hootsuite competitors, it’s perfect for influencers or small businesses. Its low pricing plans are a bonus, too.
When it comes to disadvantages, the primary complaint to come from SocialBee users is that it can be a bit challenging to get started. However, their helpful customer service team is credited as being top-notch and always ready to help get questions answered.
Buffer enables users to schedule their content to maximize customer engagement. With a virtual queue system, its platform lets you visualize your posts across a wide range of social media networks.
From within the Buffer dashboard, you can plan, preview, and publish content to Facebook, Instagram, LinkedIn, Twitter, and Pinterest. It’s also got a range of collaborative options that make it easy to coordinate with your team. These include synchronized schedules, account access, and feedback requests.
Buffer’s interface is clean and straightforward, with a handy calendar view to help you visualize your content at a glance.
Buffer vs Hootsuite what’s the difference?
Introductory webinars: New to Buffer? The company offers two webinars a week to help new customers make the most of the software.
Happiness heroes: This is Buffer’s name for its customer service representatives. They run public Slack channels for users to ask questions.
Scheduling: Depending on your target demographic, Buffer will analyze the best time of day for you to publish your posts. It will publish automatically, saving you time and effort
Is Buffer right for you?
With costs starting at just $15 a month, Buffer’s pricing plans make it one of the most affordable options. If you don’t require a lot of extra features, you may try Hootsuite’s free basic plan.
CoSchedule describes itself as ‘the only web management software for marketers’. As well as its social media tools, it includes features to optimise landing pages, emails, and blogs.
Its Social Organizer tool enables users to plan and automate content, engage their audience, and measure the results. Like Hootsuite, it features a drag-and-drop calendar where you can schedule your posts.
However, its platform displays social messages within a single inbox, whereas Hootsuite displays incoming messages in individual streams
CoSchedule vs Hootsuite what’s the difference?
All-in-one marketing suite: CoSchedule allows you to create a cohesive marketing strategy across all your channels, not just social media.
Social message optimizer: This tool will analyse your social messages and optimise them to boost engagement.
Read-only view: CoSchedule gives you the option to share read-only views of your calendar to communicate with members of your team.
Is CoSchedule right for you?
Unlike some Hootsuite alternatives on this list, CoSchedule is more than a social media management tool. If you’re looking for an all-in-one marketing platform, it could be an excellent choice for you. However, there’s no point paying for all the bells and whistles if your business doesn’t need them.
For its marketing calendar alone, CoSchedule’s pricing plan is $29 a month. It will give you access to its main social media management features, including bulk scheduling and automation. It also includes a real-time blog calendar.
Of all the Hootsuite competitors, HubSpot is one of the biggest. Much like CoSchedule, its Marketing Hub package contains a variety of email, blog, and landing page tools as well as those for social media.
HubSpot offers several editions of its Marketing Hub. The free edition contains all the tools you need to convert traffic into leads, including conversion analytics and Facebook, Instagram, Google, and LinkedIn ads.
There are three plans for its Premium edition, each containing advanced features such as adaptive testing.
HubSpot vs Hootsuite what’s the difference?
WordPress integration: Although Hootsuite has a wide range of integrations, you can only integrate it to WordPress using Zapier. HubSpot can integrate directly.
Fully functional on desktop computers: To access Hootsuite on a Mac or PC, you’ll first need to convert it to a desktop app. HubSpot is fully functional on both computers and mobiles.
Complete marketing management: HubSpot has tools to optimize all of your inbound marketing channels, not just social media.
Is HubSpot right for me?
HubSpot is a lot more advanced than most Hootsuite alternatives. With the Premium editions of its complete Marketing Hub, you get features such as multi-touch revenue attribution, account-based marketing, and custom reporting.
To access these features, you will need a large budget. HubSpot’s pricing plans are much more expensive than those of Hootsuite, starting at $45 per month and skyrocketing to $3,200. Its free tools are useful but focus more on other marketing channels besides social media.
Tailwind differs from the other Hootsuite competitors on this list as it focuses solely on Instagram and Pinterest. In the past, social media management tools have been slow to take notice of Pinterest, with many (including SocialBee) still not fully supporting the platform.
Tailwind aims to improve your organic reach and convert a larger proportion of your audience. Its dashboard is simple to use, with features such as content discovery, visual grid planners, and caption templates. With over 100,000 customers, it’s the only Instagram and Pinterest-specific app on our list of Hootsuite competitors.
Tailwind vs Hootsuite what’s the difference?
Multi-image scheduling: Tailwind enables users to schedule multiple images at once, making it easier to plan your grid.
Hashtag finder: By discovering the most appropriate hashtags, you can increase the visibility of your posts. You can also save lists of your most-used hashtags for later.
Font formatting: This feature allows you to customize your posts with different fonts and formats for your captions.
Is Tailwind right for me?
If your social media strategy focuses heavily on Instagram and Pinterest, Tailwind is the most suitable of all Hootsuite alternatives. It offers tools to optimize your content and analyse its impact, with a variety of features not provided by Hootsuite.
It’s pricing plans start at $9.99. However, you will need to buy the Instagram and Pinterest plans separately. If you need both, you’ll pay around $20 per month.
Loomly is a one-stop-shop for your brand and content management. It caters to marketing teams, enabling members to collaborate on both organic posts and ads. It also makes it easy to collaborate with clients, which means the platform is suitable for agencies managing multiple accounts.
From inspiration to preview, Loomly guides you through the process of creating posts that will get your customers talking. Its social media marketing features include keyword filtering, customer targeting, and automated publishing.
Loomly vs Hootsuite what’s the difference?
Loomly library: The library feature enables you to store all of your digital assets within the app, including images, videos, and post templates.
Post inspiration: Within its post builder, Loomly will suggest ideas for content, based on factors such as trending posts, RSS feeds, best practices, and current events.
More affordable: Loomly’s most basic plan is $25 a month, making it slightly cheaper than Hootsuite’s $29 plan.
Is Loomly right for me?
If you’re considering Hootsuite alternatives, Loomly would be a strong contender. It’s pricing plans are reasonable, and even its cheapest plan provides unlimited content.
However there are two main drawbacks of Loomly. One is that it doesn’t enable you to post directly to Instagram, and the other is that it doesn’t track your conversion rate. However, its 15-day free trial allows you to try it out risk-free.
PromoRepublic positions itself as a marketing technology company that helps brands stand out on social media. It uses AI to build an intelligent posting schedule. With AI-backed data, you can ensure you publish during periods of high engagement.
The algorithm will determine the best times to post different types of content, from motivational to promotional. Like Hootsuite, its interactive calendar enables you to visualize this schedule and refer posts for approval.
One key benefit of PromoRepublic is its white-label interface. You can customize its platform to suit your branding and host it on your domain.
PromoRepublic vs Hootsuite what’s the difference?
Graphics editor: PromoRepublic’s graphics editor tool enables users to apply banners, shapes, and text to their social media images.
Integrated stock photos: No more scanning the web for royalty-free images — PromoRepublic’s integrated photo stocks give you instant access to images that are ready for use.
Post ideas and templates: There are 100,000+ premade templates within the platform to help you craft content your audience will love.
Is PromoRepublic right for me?
If you’re a content agency, you’ll appreciate PromoRepublic’s unlimited client interface and customizable content. However, its reporting features and web analytics give you less detailed insights than Hootsuite.
Agorapulse markets itself on its flexibility and ease-of-use. Its interface takes the form of a unified inbox and a shareable calendar to schedule content.
Agorapulse categorizes its features similarly to Hootsuite. These categories include: Engage, Publish, Listen, Collaborate, Measure/Report, Audience, and Shared Calendar. You can manage all of these from within its complete platform, helping to centralize your marketing strategy.
Agorapulse vs Hootsuite what’s the difference?
Inbox assistant: This tool will sort through your inbox and automatically categorize content, flagging spam, and delegating comments to the appropriate teammate.
Follower information: When social media comments arrive in your inbox, you can see the name and profile of the person who sent it.
In-sync static ads: Agorapulse syncs with Facebook’s marketing API and Graph API to ensure your static ads are always in-sync.
Is Agorapulse right for me?
Depending on the pricing plan you choose, Agorapulse’s solutions are suitable for small businesses and large agencies alike. However, it only supports Facebook, Instagram, Twitter, YouTube, and LinkedIn. If you’re marketing on Pinterest or Google+, you may want to look for another alternative.
Described as an all-in-one smart inbox, Eclincher enables you to unify your socials into a single feed. Prefer Hootsuite’s approach of dividing messages into multiple feeds? There’s also the option to view live feeds for each channel individually.
Eclincher’s focus is on supercharging your socials from within one platform. It boasts a range of integrations that enable you to shorten links, edit images, and share articles from Pocket.
Eclincher vs Hootsuite what’s the difference?
More affordable: Eclincher’s Premier plan is $119 a month whereas Hootsuite’s is $189. Its most expensive Agency plan maxes out at $219 a month.
Auto-posting queues: Smart queues mean you can publish content via your RSS feeds automatically. It saves time and enables you to schedule posts for periods of high engagement.
Google My Business: Eclincher supports Google My Business to optimize your outreach and view analytics.
Is Eclincher right for me?
Eclincher has pricing plans suitable for a range of customers, from small and medium businesses to large agencies. It’s one of the most complete Hootsuite alternatives on the market, offering most of the same features (and some extras) for less.
SocialPilot describes itself as ‘the most cost-effective marketing tool’. Its platform enables you to upload 500+ posts in bulk, scheduling months in advance on its drag-and-drop calendar. There’s also an Android and iOS app that lets you manage your socials on the go.
One of SocialPilot’s key features is its client management. You can invite your customers to add accounts into the tool directly. It is fully customizable, providing a cohesive brand experience.
SocialPilot vs Hootsuite what’s the difference?
Integrated client onboarding: Send branded invite links to your clients to collaborate directly on the SocialPilot platform.
Discover influencers: SocialPilot will automatically search for relevant influencers to boost your brand awareness.
Comprehensive analytics: Even if you didn’t make a post via SocialPilot, the platform will still display the relevant analytics.
Is SocialPilot right for me?
As a Hootsuite alternative, SocialPilot is only suitable for very small businesses. According to its pricing plan, its ‘Small Team’ plan gives five team members access to the platform.
If you want a choice of Hootsuite competitors that empowers small teams, SocialPilot is a smart choice. It helps small agencies streamline their client collaborations.
Socialbakers uses AI to help brands grow their customer base online. Used by big names such as SONY and McDonalds, the award-winning platform streamlines the process of creating content and analyzing its impact.
The Socialbakers interface is scalable, enabling brands to add more channels as their strategy grows. At the center is a drag-and-drop calendar that functions similarly to Hootsuite’s. It also features a social media marketing suite to run and track end-to-end campaigns.
SocialBaker vs Hootsuite what’s the difference?
Fraud detection: This tool saves your team from spending money on fake influencers and bot accounts. It’s in-house AI filters out ‘inauthentic activity’, making sure you see only accurate metrics.
Sentiment analysis: Socialbakers will automatically flag negative sentiment in comments, meaning you can respond in record time.
Free influencer search tool: From finding influencers to calculating ads, enjoy a range of free research tools even if you’re not a Socialbakers subscriber.
Is SocialBaker right for me?
Socialbakers has two pricing plans: – one suitable for five users and 10-20 profiles, and the other customizable depending on your needs. Overall, its offering is best for large enterprises with complex social media strategies.
Unlike other Hootsuite competitors, MeetEdgar doesn’t cater to large enterprises. Its focus is on individuals and small companies, supporting 3-25 social accounts.
MeetEdgar automates content for Facebook, Instagram, Twitter, Pinterest, and LinkedIn. (Hootsuite adds Google+ to that list.)
Its features enable you to automate content and import your archive directly to the platform, giving you easy access to evergreen posts.
MeetEdgar vs Hootsuite what’s the difference?
Automated posts: Edgar can generate up to five social media posts from interesting articles, furnishing you with share-ready content.
Weekly email report: Every week, Edgar will email you a report that outlines all your critical social statistics, including clicks, follower counts, and engagement levels.
Unlimited content library: Store all of your content within the Edgar interface to ensure you can always look back on posts and reuse successful stories.
Is MeetEdgar right for me?
If you have no more than 25 social accounts, MeetEdgar can be an excellent social media management tool tailored to businesses of your scale. Its pricing plans reflect this, costing $19 or $49 a month.
How to choose a social media management tool?
With so many Hootsuite alternatives available to you, it can be easy to get overwhelmed with choosing the right one for your team. Not sure how to make the final decision? Follow these five steps to help guide you along the process:
1. List your business goals
This should be rather easy as you should have your business goals already carefully defined as part of your marketing strategy. By listing each of your business goals, you’ll get a clearer picture of what it is you are trying to accomplish.
Not only that, but it will help you define your social media goals as well, which will also help guide you in determining what metrics you need to track, how you want to measure your social media success, and how to use this information to help you improve on your social media strategy.
2. Determine how a tool will help you reach those business goals
In other words, think of what your ideal tool will help you do to reach your business goals.
For example, if one of your business goals is to build brand awareness, how will Hootsuite or one of its alternatives help you do that? Will it allow you to simply schedule a ton of posts so you stay relevant online? Or will it help you engage with each of your audience members through comments or private messaging?
3. Write down the 15 most important features you think you will need
Choosing a social media management tool goes far beyond choosing a calendar to help you display your posts. You want to make a list of your 15 most important features that a tool must-have to help you reach your business goals. Features can include:
Post-time optimization tools
Post geo-targeting tools
Message approval system, etc.
4. Analyze your list and highlight the 5 most important features
It’s important to remember that you likely won’t find a tool that checks off every single feature you desire. That’s why you want to look at your list of 15 and narrow down your must-have features to your top five picks.
Listing out your top five picks will further ensure that you can find a tool that DOES tick off your must-have features and gives you the best chance at finding a tool that you’ll fall in love with.
5. Evaluate the tools that meet your criteria based on these steps
Finally, once you’ve narrowed down your must-have features, it’s time to shop around. You’ll likely come across a handful of social media management tools that you consider top contenders, so you’ll want to take adequate time to evaluate each tool carefully.
Just because a tool has a feature you love doesn’t mean it’s the perfect fit for your brand. Why–because you want to make sure it’s user-friendly for everyone who will be using it and helps you reach the business goals you listed earlier.
It doesn’t matter what your evaluation tactics are–you want to make sure you choose a tool that will benefit your business in the long run.
From HeyOrca! and beyond, these 15 Hootsuite alternatives cater to businesses of all shapes and sizes. If you want to kick-start your social media marketing, why not check one out today? Make a sale and convert your leads using one of these Hootsuite competitors.